Privacy Policy for Marjorams Lure

At Marjorams Lure, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make purchases, or interact with our services, in accordance with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

1. Information We Collect

We may collect personal information about you in a variety of ways. The information we collect depends on how you interact with our site and services.

• Personal Identifiable Information (PII): This includes information you voluntarily provide to us when registering for an account, purchasing fishing tackle, live bait, or fly tying supplies, requesting fishing rod repair services, seeking angling advice, placing an order, or contacting us. This may include your name, shipping address, billing address, email address, phone number, and payment information (processed securely by third-party payment processors).
• Transactional Data: Details about the products and services you have purchased, the date and time of transactions, and payment methods used.
• Communication Data: Records of your interactions with us, such as inquiries made through our contact forms, emails, or phone calls.
• Technical Data: Information about how you access and use our website, such as your IP address, browser type and version, time zone setting and location, operating system, and platform, and other technology on the devices you use to access our site.
• Usage Data: Information about your browsing actions and patterns, including pages viewed, products searched for, and duration of visits to certain pages.

2. How We Use Your Information

We use the information we collect for various purposes, primarily to provide and improve our services and products.

• To Process Orders and Provide Services: To fulfill your orders for fishing tackle, live bait, fly tying supplies, and fishing rod repairs, and to provide angling advice. This includes processing payments, shipping products, and communicating with you about your purchases.
• To Manage Your Account: To manage your registration, provide you with access to restricted areas of our site, and maintain your shopping preferences.
• To Improve Our Website and Offerings: To understand how our users interact with our site and services, and to develop new products, services, features, and functionality.
• For Customer Support: To respond to your inquiries, questions, and requests for assistance.
• For Marketing and Promotions: To send you newsletters, promotional offers, and information about new products or services that may be of interest to you, where you have consented to receive such communications. You can opt out at any time.
• To Ensure Security: To protect our website and services from fraudulent and unauthorized activity.
• To Comply with Legal Obligations: To comply with applicable laws, regulations, and legal processes.

3. Legal Basis for Processing Personal Data (GDPR)

We process your personal data based on the following legal grounds:

• Performance of a Contract: When we need to process your data to fulfill our contractual obligations to you (e.g., to process your order).
• Legitimate Interests: Where processing is necessary for our legitimate interests or those of a third party, and your interests and fundamental rights do not override those interests (e.g., improving our services, preventing fraud).
• Consent: Where you have given explicit consent for us to process your personal data for a specific purpose (e.g., for marketing communications). You have the right to withdraw your consent at any time.
• Legal Obligation: Where processing is necessary to comply with a legal or regulatory obligation.

4. Disclosure of Your Information

We may share your information with third parties in the following situations:

• Service Providers: We may share your data with trusted third-party service providers who perform services on our behalf, such as payment processing, shipping, website hosting, data analysis, email delivery, and customer service. These service providers are obligated to protect your information and use it only for the purposes for which it was disclosed.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• With Your Consent: We may disclose your personal information for any other purpose with your explicit consent.

5. Data Security

We implement appropriate technical and organisational security measures designed to protect the security of any personal information we process. However, please remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

7. Your Data Protection Rights (GDPR)

Under GDPR, you have the following rights regarding your personal data:

• The Right to Access: You have the right to request copies of your personal data.
• The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data, under certain conditions.
• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at the address provided below.

8. Cookies and Tracking Technologies

Our website uses "cookies" to enhance your experience. Cookies are small pieces of data stored on your device that help us remember you and tailor your experience. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

9. Children's Privacy

Our website is not intended for use by children under the age of 16. We do not knowingly collect personally identifiable information from children under 16. If we become aware that we have collected personal data from a child under 16 without verification of parental consent, we take steps to remove that information from our servers.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

You also have the right to lodge a complaint with your local data protection authority, the Information Commissioner's Office (ICO) in the UK, if you believe your rights have been infringed.